The Business Development Professional course focuses on the tools and techniques required to develop new business. Without them, sales will stagnate and profits will drop. The course also addresses ways to maximize the company’s profitability by fostering relationships with potential players and key decision makers in the market. By attending this program, business development professionals will acquire what they need to create and implement promotional drives in order to spur the company’s market prospects and design cost effective yet innovative options to boost sales.
Course Objectives
By the end of the course, participants will be able to:
Define the main roles and best practices in Business Development (BD)
Recognize the importance of re-defining business processes to match the ever changing market and customer requirements
Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)
Design and use financial ratios and Key Performance Indicators (KPIs) to measure their operations’ effectiveness
Use leadership, negotiation and power proposals to leverage their business and lead the key account team
Course Methodology
This highly interactive course includes trainer presentations, group activities, working in pairs, individual exercises, discussions, reflection, quizzes and case studies. Participants will have the opportunity to discuss their own challenges and share good practice with each other.
Target Audience
Sales reps, sales supervisors and managers, and account managers who would like to professionally develop themselves by seizing business opportunities and using them to improve personal management and showcasing skills. The course also targets commercial professionals aspiring to consider every potential client as a challenge that will help their performance and their careers.
Training Details
Duration
3-day
Time
10am – 4 pm daily
Fee
N200,000 per participant.
Acct Name
Adoney Associates Limited
Acct No
4110014604 (Polaris Bank)
Venue
Lagos
Date
Batch A: Dec 6-8, 2023.
Batch B: Jan 24-26, 2024, Feb 7-9, 2024, March 20-22, 2024, May 14-16, 2024, June 25-27, 2024, July 16-18, 2024, Aug 27-29, 2024, Oct 9-11, 2024, Nov 12-14, 2024, Dec 9-11, 2024.

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